What happens when we are all connected - Future Views
- Length: 5:45
- Rating Average: 5.00 from 2 people
- View Count: 199' favoriteCount='2
- Author: gleonhard
Tags: Advertising Contvertising Conversation endofcontrol Filtering future futurism futurist gerd gerdleonhard leonhard media media20 music20 P2P radio20 sharing tv20 Usator web20 Web30 Web40
Only 3% of the world is on broadband today, and it's neither cheap, fast or mobile enough. This will change in the next 2-3 years, and the implications are huge: everyone shares, everyone networks with strangers-like-me, everyone co-creates, everything is connected. A video by Futurist and Author...
Sharing: challenging the Content and Media Industries
- Length: 2:28
- Rating Average: n/a
- View Count: 94' favoriteCount='2
- Author: gleonhard
Tags: broadbandmedia futureofmedia gerdleonhard gerdtube media20 mediafutures mediatrends music20 p2p sharing tv20 web20
The technology-fueled 'Culture of Participation and Sharing' is now changing the content and media industries at a very rapid pace. Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and now on-demand streaming has...
Web 2.0 and all that Noise, by Futurist Gerd Leonhard
- Length: 3:16
- Rating Average: 5.00 from 2 people
- View Count: 250' favoriteCount='1
- Author: gleonhard
Tags: endofcontrol future futurism futurist gerd gerdleonhard noise p2p semanticweb sharing web20 web30 web40 youtube
Web 1.0 was about GETTING Noise. Web 2.0 is (was) about MAKING Noise. Web 3.0 is about FILTERING Noise. Web 4.0 (ouch) is about SMART NOISE (or... going deaf?).
The Future of Copyright: Copyright 2.0 by Gerd Leonhard
- Length: 9:58
- Rating Average: 5.00 from 1 people
- View Count: 185' favoriteCount='3
- Author: gleonhard
Tags: drm endofcontrol futureofmusic futurist gerd gerdleonhard industry leonhard media mediafuturist music musiclikewater
Media Futurist Gerd Leonhard talks about the Future of Copyright: 1) An actual distinction between ‘Copy’ vs ‘Performance’ of digital content no longer exists 2) Even if it did: the ‘Selling of Copies’ is no longer a growing business, or a sustainable model 3) The exclusive right to...
GerdTube #2: Sharing 2.0
- Length: 7:26
- Rating Average: 5.00 from 1 people
- View Count: 361' favoriteCount='2
- Author: gleonhard
Tags: broadbandmedia futureofmedia gerdleonhard gerdtube media20 mediafutures mediatrends music20 p2p sharing tv20 web20
Sharing content online is becoming a major driver of the new media economy, whether it's music, video, TV or news. Sharing creates Context, Relevance, Meaning and thereby Value. People now subscribe to People - and Mass Media(!) www.mediafuturist.com
GerdTube #1: Gerd Leonhard on Broadband Media
- Length: 9:15
- Rating Average: 5.00 from 2 people
- View Count: 246' favoriteCount='3
- Author: gleonhard
Tags: broadbandmedia futureofmedia gerdleonhard gerdtube media20 mediafutures mediatrends music20 p2p sharing tv20 web20
The first of a new series called gerdtube, this video explains the differences between a narrowband or disconnected world, and a broadband connected world. Users become creators, copyright morphs into usage right (i.e. licensing), ads become content.
Gerd Leonhard Defines Music 2.0 Part 2
- Length: 7:39
- Rating Average: 5.00 from 1 people
- View Count: 268
- Author: gleonhard
Tags: future futurism futurist gerd gerdleonhard media20 midem music20 musicfuturist musiclikeh20 popkomm sonific web20 web30
In this video I I talk about what MUSIC2.0 actually means: open access, feels like free to he users, ubiquitous 'like water', licensed access not copies. A good summary of my book "Music2.0" - see www.music20book.com. Part 2 of 2
Gerd Leonhard Defines Music 2.0 Part 1
- Length: 9:59
- Rating Average: 5.00 from 2 people
- View Count: 752
- Author: gleonhard
Tags: future futurism futurist gerd gerdleonhard media20 midem music20 musicfuturist musiclikeh20 popkomm sonific web20 web30
In this video I I talk about what MUSIC2.0 actually means: open access, feels like free to he users, ubiquitous 'like water', licensed access not copies. A good summary of my book "Music2.0" - see www.music20book.com. 2 parts!Download the ipod file at...
Gerd Leonhard's Music2.0 Book Trailer
- Length: 1:20
- Rating Average: 5.00 from 1 people
- View Count: 284' favoriteCount='1
- Author: gleonhard
Tags: DigitalMusic DRM Futurist Gerd GerdLeonhard MediaFuturist Music MusicBusiness MusicFuturist MusicLikeWater Sonific
I am very excited to announce that my new book "Music2.0" is now available, both as a 'real' i.e. printed product, as well as a pay-what-you want pdf download (i.e. you decide how much or even if you pay). Music2.0 is kind of like a 'best of Gerd Leonhard' compilation, 227 pages filled with the...
2008 Interview with Media Futurist Gerd Leonhard
- Length: 8:11
- Rating Average: 5.00 from 1 people
- View Count: 338' favoriteCount='3
- Author: gleonhard
Tags: DigitalMusic DRM Futurist Gerd GerdLeonhard MediaFuturist Music MusicBusiness MusicFuturist MusicLikeWater Sonific
Author and Media Futurist Gerd Leonhard talks about his plans for 2008: his new Music2.0 book, his 3rd book "Open is King - the future of Media beyond Control", his influences and the continuing extension of his work into advertising and branding. Produced by Jonathan Marks...
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